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As the ​leading publication dedicated solely to the PEO industry, PEO Insider is your best source for hard-hitting technical insight, timely updates, and practical perspective on all things PEO.
PEO Insider Issues

ESI: THE COURAGE TO BE DIFFERENT

Successful entrepreneurs stay on the lookout for new ideas and new ventures. They seem to have a knack for recognizing a good idea. They embrace the inherent uncertainty of starting a new business. Such was the case for Terry Hookstra in the mid 1990’s.  

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THE QUESTCO STORY: TREASURE WHAT IS THERE, BUILD SOMETHING BRIGHTER

A few years ago, Questco served primarily blue-collar businesses operating largely in the state of Texas. Fast forward to today and Questco has service centers in six states, internal employees in 26, and worksite employees (WSEs) in all 50 states. The company’s client base has expanded too; Questco now serves clients across a diverse base of industries, with an emphasis on fast-growing, sophisticated businesses.


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NAPEO GIVES BACK: THE POWER OF MANY

If you have attended a recent Annual Conference & Marketplace then you witnessed the power of many. Former NAPEO Board Chair Barron Guss launched the NAPEO Gives Back initiative in 2019 to encourage NAPEO members to harness the power of many to leave our conference host cities better off than when we arrived.

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MEET CONGRESSWOMAN ERIN HOUCHIN

Voters in Indiana’s 9th Congressional district elected Congresswoman Erin Houchin to serve in the United States House of Representatives in November 2022. In doing so, Rep. Houchin became the first woman elected to Congress from her district. She also holds the distinction of being the only person elected to Congress who has worked for a PEO.

Rep. Houchin spoke to PEO Insider about her decision to seek public office, her experience working for a PEO, and the policies she champions.


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CHARACTER FIRST: T&T STAFF MANAGEMENT

PEO veterans will often repeat a familiar industry origin story: in the late 1980s and early 1990s businesses turned to PEOs as a solution for lower workers’ compensation costs. There was no talk of talent acquisition, DEI training, mental health benefits, or any of the other many components to the services and benefits PEOs now provide. In the old days, businesses typically partnered with a PEO to save on costs.   

And that’s exactly why Thad Steele first encountered PEOs.  


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FROM HR MANAGER TO PEO OWNER: Celeste Johnson and The Applied Companies

Celeste Johnson leads Reno, Nevada-based The Applied Companies (TAC). A regional PEO that also boasts a robust recruiting services division, TAC is dedicated to serving northern Nevada as its premier workforce solution. Johnson’s team is committed to high touch service and providing clients the custom tools they need to grow and thrive.  

Today, she’s the owner and CEO of the company, but her career path in the HR world began as a summer job while still in college. 


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SHOW UP, TELL THE TRUTH, AND DO THE NEXT RIGHT THING

After more than twenty years in the PEO industry, Joe Beers has seen and learned a lot. From joining a start-up PEO that would grow to 45,000 worksite employees (WSEs), to starting his own PEO, Beers has worked with many different clients and faced many different situations. What has always remained the same, though, is the core philosophy that guides his life and business: show up, tell the truth, and do the next right thing.  

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ROGER HAYS AND PASSIOHR: FORGING HIS OWN PATH

Roger Hays has never been afraid to walk through an open door. Figuratively, that is. To hear him tell it, his career has been one happy accident after another. No one goes to college to become a PEO owner he says.   

The president of Englewood, Colorado-based PassioHR, Roger has been a stalwart member of NAPEO since he had the chance to join. He crisscrosses the country to attend events, dials into committee calls and webinars, and even leads a panel from time to time. He’s also a NAPEO PAC donor and the Colorado Leadership Council Chair.  

He didn’t begin his career in the PEO industry, though.


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MEET NAPEO’S NEW 2022-2023 BOARD MEMBERS

At our Annual Member Meeting in September, nine new individuals joined our Board of Directors. These individuals are active in our industry and association, and they have generously volunteered their time to serve. 


Each of our new board members recently spoke with PEO Insider ® to share more about themselves and why they wanted to serve.


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THE NEXT STEP FORWARD

A native of Orlando, Florida, Kristen Appleman began her HR career in the Sunshine State, but has since moved to Atlanta, Georgia. She serves as Senior Vice President for Health, Wealth, Tax, Compliance, and Business Development with ADP TotalSource.   

Just a few weeks ago, during our 2022 Annual Member Meeting, she was elected to serve as NAPEO’s 2022-2023 Board of Directors Chair. A dynamic leader with a passion for service, Appleman is excited to take on the new role, and she’s prepared to develop a plan to lead the industry forward. She spoke with PEO Insider®  to share more about her background, career, plans, and goals for this upcoming year.  


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G&A PARTNERS: A PURPOSE-DRIVEN BUSINESS

Sweltering summer sun in Las Vegas would make most people think twice about working a construction job to earn a living. That was the case for John Allen. Now the CEO of Houston-based G&A Partners, Allen began his career when he decided to stop working on roofs and head off to college.

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Current HR: Serving Clients with Kindness and Tailored Services

In October of 2020, amid the ongoing chaos and upheaval of the lingering pandemic, Charlie Vance and Megan O’Brien were busy starting a new company. Despite the added challenges of COVID-19, the duo pressed ahead with their plans. It was not a decision they came to on a whim. They harbored no illusions about the difficulty that lie ahead, but they were committed, nonetheless.

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GETTING THERE FASTER

Arizona-based Vensure Employer Services emerged as a major presence in the PEO industry in just the last few years. Industry insiders know the company for its aggressive pursuit of merger and acquisition (M&A) deals with other PEOs, but few know the story behind the company and the man who leads it: Alex Campos.

Alex is a serial entrepreneur and trained computer programmer who has started and sold several businesses in the technology space. He’s an experienced and successful business leader who runs a company that processes nearly $20 billion in payroll annually. Yet, Alex’s journey to the C-suite may best be described simply as the pursuit of the American Dream.


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THE TANGLED WEB OF CLASSIFYING EMPLOYEES & LIMITING PEO LIABILITY FOR MISCLASSIFICATIONS

Among the biggest landmines for PEOs is the misclassification of co-employees. This has become increasingly pressing as the Biden administration focuses heavily on the misclassification of exempt employees, as well as the misclassification of independent contractors. This article discusses common pitfalls of classification, best practices to minimize PEO liability when misclassification occurs, and how to navigate issues when they arise.


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CYBERSECURITY & THE PEO: THE LAW & HOW TO ADDRESS IT

PEOs are in the business of offering robust human resources services to their customers and off-loading the responsibilities involved to a team of professionals who know how to manage employee information safely. Customers need help to make sure they keep sensitive information safe and secure. To address the legal obligations companies have when handling employee information, PEOs evaluate the information they handle and the legal obligations regarding data security imposed for handling such information, making sure they introduce cybersecurity measures early and reinforce them often.

 


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ONE ‘CO’ OVER THE LINE: HOW NAPEO’S REGULATORY DATABASE CAN HELP EASE REMOTE-WORK HEADACHES

NAPEO’s Regulatory Database (RDB) is at the very core of the NAPEO value proposition and is positioned to become even more so with the increased prevalence of remote work. Since the pandemic accelerated the disruption of traditional office life, NAPEO has begun receiving panicked questions from regional PEOs facing a common, recurring issue: a client employer has a remote-work employee in a state where the PEO is not licensed. If your PEO faces a similar issue, your first stop should likely be the RDB, followed closely by a frank conversation with your compliance advisor.


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CLARITY OUT OF CHAOS: PRODUCTIVITY IN THE NEW ENVIRONMENT

Prior to our workplace upheaval in 2020, work life had been a pretty predictable formula for many businesses. We did things the way we always had—the way society had taught us to look at work because there was simply no outside pressure to force us to change our perspective. As much negativity as is associated with the pandemic, I would suggest that it has had a positive, clarifying effect on the business mindset by challenging false assumptions about work productivity. My favorite business book, “businessThink by Dave Marcum and Steve Smith, says “A solution is worthless unless and until it creates business value,” and I think we had allowed our focus to be locked in on business norms instead of business value. 


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IS DEI A PART OF YOUR 2022 BUSINESS PLAN? THE PRACTICE OF DIVERSITY, EQUITY, & INCLUSION

A successful business is dependent on positive employee relations and as our nation battles racial inequity, it is crucial to understand the value of diversity, equity, and inclusion (DEI) in the workplace. In trying to keep up with this progressive trend, it behooves any business to work on its DEI strategyMany business owners would be surprised to learn that DEI is imperative for success and growth. The influential byproducts of DEI include increased overall company performance, positive employee morale, innovation, and financial gain. According to an article in Forbes Magazine, “Companies with a strategic focus on diversity produced higher revenue based on innovation in comparison to companies that did not have the same strategy.”

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ENSURE EVERYONE WINS WHEN YOU ACQUIRE A PEO: LESSONS LEARNED FROM MY PEO’S M&A EXPERIENCES

Buying another PEO is an expensive and time-consuming proposition. It can also be disruptive to both the buyer and the seller, and to their employees and clients. It’s imperative that both sides do their due diligence, make sure there is a fit beyond the economics of the deal, and that the post transaction integration is completed with minimal hiccups.


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VARIETY OF 2021 CAMPAIGNS DESIGNED TO MOVE THE NEEDLE

Nothing says “Autumn” like falling leaves, pumpkin spice, and the October PEO Marketing Push! 

This is the time when the industry bands together in an all-hands-on-deck marketing effort to raise the profile of our industry and move the needle on industry awareness and visibility. 

It’s our belief that if we all commit to marketing for the month, we will make a difference and we will grow the industry. The idea is for everyone to do somethingthis month. If you want to do a few somethings, all the better. 


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THE ECONOMY IN TRANSITION & THE PEO MODEL

In some respects, these are the best of times and the worst of times, as the economy transitions from total shutdown to hyperdrive in a matter of months. The dramatic closings from COVID threatened the economy not just here in the U.S., but essentially threw all traditional economic measures to their farthest historical extreme globally. Government, in an unprecedented way, stepped in to bring relief to what it perceived as a shuttered economy by introducing two extreme measures in the form of fiscal stimulus (government spending into the trillions of dollars) and monetary stimulus (0 percent interest rates). 


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LESSONS LEARNED: INFORMING A MORE ROBUST BUDGETING PROCESS

One of the things we have learned from this pandemic is how fast things can change. While many people want to return to normal overnight, we can’t be sure that society knows what post-COVID normal will look like. 

Many trends in our economy and society were accelerated during the pandemic; while COVID didn’t start e-commerce, it made everyone (including your great aunt) a lot more comfortable getting everything delivered to their doors, video chatting with the doctor, and partaking in virtual birthday parties. 


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BEING PREPARED: IMPORTANT LEGAL DEVELOPMENTS AFFECTING PEO PRIVACY & CYBERSECURITY RISKS

PEO Insider® published my article, “Key Data Privacy and Security Issues for PEOs,” in its May 2010 issue. That article discussed data security best practices such as risk assessments, vendor management protocols, and developing incident response plans, all of which were important then and continue to be critically important today. Since then, there have been many data privacy and cybersecurity developments and trends that are important to consider to continually inform a PEO’s policies, procedures, and practices. 


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COVID EMPLOYMENT LITIGATION TRENDS & PREDICTIONS

Employees and others around the country are filing legal claims related to COVID. It is a feeding frenzy. Insurance markets are stressed and PEO risk managers have full plates managing and mitigating claims. The future is uncertain; however, we have sufficient data to paint a decent picture of where we are today and attempt some predictions. 


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THE NEW BENEFITS LANDSCAPE: REVISITING OPEN ENROLLMENT STRATEGY

2020 will forever be remembered as the year that defined a decade of progressive and innovative employer benefits strategies. This pandemic is one of the most significant global threats to financial stability that many will see in their lifetimes. In Mercer’s COVID Employer Response Survey, 85 percent of respondents estimated that the pandemic would have a moderate to high impact on overall financial performance for 2020. What 2021 holds is still not clear. The COVID pandemic greatly accelerated forces that were already pressuring employers to reinvent their health and benefits programs. 


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WOMEN’S LEADERSHIP: EXPERIENCES OF WOMEN IN THE PEO INDUSTRY

Before starting Pacific HR, I was a systems analyst for a large defense contractor. In college, I studied computer science and added a minor in business administration. I was convinced that a successful career as a systems analyst was my calling. It didn’t take long to learn that programming was not my passion. Before long, I knew I needed to make a change—little did I know how big that change was going to be. 


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WORKPLACE SAFETY & LABOR RELATIONS IN 2021

With the continued threat of COVID and the introduction of the Biden administration into the White House, employers will face a new series of hurdles concerning workplace safety and labor relations in 2021. 


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THE NEW ENVIRONMENT: ANALYZING THE IMPACT OF COVID-19 ON YOUR PEO

Every business in America has been affected by COVID-19, but the impact has been disparate. More so than in other crises, its consequences have varied widely, whether economic, health, or social. It distressed both individuals and businesses in varying degrees. With that in mind, the direct financial impact to your PEO can be a complicated and intricate picture. 

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COVID-19: LOOKING FOR ANSWERS IN THE AFTERMATH

The early hours of COVID-19 were extremely challenging: the uncertainty was terrifying, the rhetoric was schizophrenic, and the legislation was half-baked. But our industry faced those challenges with banners raised and swords drawn. The good news is that, over the past few weeks, we are seeing fewer COVID-19-specific questions and more of the business-as-usual existential crises. Let’s take stock of what we accomplished, what we are currently facing, and what we are likely to face going forward.


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IT’S TIME FOR THE OCTOBER PEO MARKETING PUSH! LIVE ACTION ADS, COMPANION VIDEOS, & SOCIAL MEDIA MATERIALS

It’s October and that can mean only one thing: It’s time for the October PEO Marketing Push! (Silly you if you thought I was going to say pumpkins, fall leaves, or Halloween). It’s the industry-wide, all-hands-on-deck marketing effort to raise the profile of our industry and move the needle on industry awareness and visibility. 


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ECONOMIC & BUSINESS REPORT: AN OVERVIEW OF THE ECONOMIC LANDSCAPE

As business owners and operators who serve small businesses day in and day out, PEO executives know well that the state of the U.S. economy is dire and it is unlikely to bounce back rapidly. Nonetheless, the impact of the COVID-19 pandemic varies significantly by geography, industry, and occupation. With that in mind, this article explores the most up-to-date data and evidence available at press time on where there might be positive opportunities for PEOs in the current circumstances. 

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HIGH-TOUCH SERVICE, HIGH-TECH DELIVERY: SUCCESSFUL TRANSITION LEADS TO OPPORTUNITY TO REBALANCE THE TWO

Crises are, by nature, horrible events. Oftentimes, they also bring out the best in people and companies. Living in Northwest Florida (aka Hurricane Alley), emergency preparedness is simply a way of life for most people here. While it is a very nice place to live, people understand that living on or near the water is truly a gamble in that their belongings may one day be destroyed by a storm. Past tragedies of hurricanes and the BP oil spill have well prepared LandrumHR for various crises going forward, including the recent COVID-19 crisis.


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CLIENTS & EMPLOYEES—SAFELY RETURNING TO WORK: 7 STEPS

The workforce is returning to the workplace. Public health questions loom large, generally speaking. For PEOs and their clients, there are major legal risk management issues. Employees will file workers’ compensation claims based on COVID-19 diagnoses. In some jurisdictions, COVID-19 is presumed to be a work-related illness. The Occupational Safety and Health Administration (OSHA) will scrutinize return-to-work safety due diligence and will issue citations. Employees may use such safety violations to pursue enhanced workers’ compensation penalties. Creative plaintiffs’ lawyers will search for loopholes to file civil lawsuits against employers for inadequate safety measures. It will be a feeding frenzy.


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THE COVID-19 CRISIS: WHAT IT MEANS FOR PEOS

When the COVID-19 pandemic began in mid-March, lawmakers in Washington, D.C., reacted by passing two significant pieces of legislation that have profound impact on PEOs. As PEOs continue working with clients to ensure compliance with the new leave requirements and help clients understand the Paycheck Protection Program (PPP), it’s worth taking a step back to look at the changes to federal law these two significant bills made.  

  • The Families First Coronavirus Response Act (FFCRA) temporarily expands paid sick, family, and medical leave requirements for the employees of small businesses. 
  • The Coronavirus Aid, Relief, and Economic Security (CARES) Act authorizes $350 billion worth of emergency loans to small businesses. 

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IMPLICATIONS FOR PEOS: LABOR MARKETS, STATE ENVIRONMENTS, INDUSTRY STRENGTH

The state of small business is always of vital importance to PEOs, for whom small businesses represent a primary market. Small businesses can be assessed across a variety of dimensions, including the labor market(s) within which they operate (including both availability of workers and wage levels of employees), their states’ policy and tax environments, and the current strength or weakness of various industries.

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PEO SELLERS: THE IMPORTANCE OF SELF-DUE DILIGENCE

There is no easy approach to selling a business and no two transactions are ever the same. Buyer appetites, legal frameworks, industry cycles, and macroeconomic conditions are in constant flux, making the idea of selling a daunting one. The silver lining: Successful transactions happen all the time, provided sellers take the necessary steps to prepare early and prepare well. Preparing involves mental preparation as well as a functional preparedness. The functional preparedness is a form of seller due diligence, asking yourself the tough questions that a buyer might ask, and then being prepared to support your answers. Let’s explore the process.


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THE IMPACT OF SIMPLE 2020 ECONOMIC TRENDS

Enjoy the impact of the economic tailwinds of the current U.S. economy. However, as a warning, do not become complacent in good times. The fissures of structural, process, and management weaknesses can be invisible and hidden during times of prosperity, but can rear their ugly heads during more turbulent times and economic downturns.


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NAPEO Would Like to Thank Our Medallion Partners